How Kettle & Fire Leveraged Vocal's Authentic Creators to Drive Conversions

Industry-leading bone broth and soup brand Kettle & Fire turned to Vocal for Brands to optimize their Meta targeting, drive sales across their funnel, increase audience engagement, and boost ROAS. We successfully educated the brand’s target audience on the benefits of this staple product while driving higher audience engagement and a multiple on their return on spend.

50%
higher conversion rate than industry standard
180
hours of audience attention
2X
ROAS (return on ad spend)
How Kettle & Fire Leveraged Vocal's Authentic Creators to Drive Conversions

The Challenge

Kettle & Fire is social media’s go-to DTC brand for bone broth and ready-to-drink soups that are keto-friendly, great for you, and delicious. They came to Vocal for Brands to help broaden their influencer and storytelling strategy to reach new audiences and educate existing ones.

Kettle & Fire

Our Solution

We started by considering Kettle & Fire two primary audience segments:  the health enthusiasts and the fitness junkies. We tapped into Vocal’s creator base and identified two creators who were aligned perfectly with Kettle & Fire’s brand values: Savannah McKinley, foodie and yoga instructor, and fitness influencer Blaine Strong

Our team worked hand-in-hand with Savannah and Blaine to craft story ideas that are in line with the brand’s guidelines and resonate with their audiences. After testing out the Kettle & Fire products and creating their Vocal stories, as well as photo and video content, both creators posted organically on their social platforms. Additionally, the Vocal for Brands team utilized the creators’ content to produce multiple native UGC ad creatives and ran them to audience segments based on Vocal’s first-party data. 

The primary goal for the campaign was to increase conversions and sales. To achieve this, we optimized the Vocal stories with multiple calls to action, including embeds and a promo bar, to send prospective consumers to Kettle & Fire’s PDPs (product detail pages). We leveraged a limited pixel share to make sure all paid spend was optimized for conversions.

Kettle & Fire

The Results

50%
higher conversion rate than industry standard
180
hours of audience attention
2X
ROAS (return on ad spend)

Stories work better than ads

Ready to tell your brand's story with Vocal? Connect with us to get started.

© 2023 Vocal for Brands. All right reserved.
Privacy PolicyTerms of Use