Reporting + Metrics

Measure how Vocal drives results

Real-time analytics and transparent insights help you understand the true impact of your campaign.

How we measure success

Vocal's first-party audience data and dynamic, simple-to-understand reporting methods help quantify results and offer perspective.

Reads
Our Read Algorithm ensures that we're measuring real engagement.
Reach
We'll give you full scope on how impactful your campaign is—who saw it, and who engaged with it.
Engagement
Dynamic prompts and calls-to-action drive readers to your site and encourage further interaction.

Build awareness and engagement

We'll help you determine what campaign size and strategy is right for your brand. Then, our campaign managers use open communication and in-flight changes to ensure that engagement objectives are met.

Why branded stories work

Authentic storytelling
Branded content has been proven to work. But branded storytelling on Vocal has been proven to work better.
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  • Vocal stories deliver nearly 5x higher average click-through rate than the branded content industry standard.
  • Readers spend 110% more time on branded story pages on Vocal than the industry average piece of branded content.
  • Vocal for Brands campaigns offer an average 1/3 of the cost per read compared to other branded content campaigns.
  • Nearly 3 minute average time spent engaging with a Vocal for Brands story.

Let's work together!

Vocal for Brands helps you tell your story to the right audience, while building brand affinity and trust, and driving results.